JLo & THIS PR Tactic

 Hard to believe we are still here in March 2022 but Magazine articles won't write themselves and fashion houses have to be noticed so we're back to covering JLo's entirely fake romance "rekindled" with Ben Affleck. They were pictured on a "date" covered by their PR firm's friendly collaborator Harpers Bazaar. (Of course they were!) 

Their fake union offers endless opportunities to plug fashion houses, upcoming films, appearances and more. This is also a great way to make Ben look like he'd turned himself around but FALL 2021 we exclusively reported him pickled AF on the Almafi coast and he was recently spotted with a beer in hand at the 2022 Superbowl. 

Hints revealing truth: 

Have a look at photos of JLo with Arod (real romance) on the Almafi coast vs. her in late 2021 with Ben Affleck (way over the top performance).  

JLo is big on fitness and health. She isn't into drinking nor does she prefer her real life romantic partner be a drinker. In fact, it was one of the major reasons her and Ben split in the first place. To see Ben still drinking alongside her (his true self) is proof of what we are telling you. These are subtle tells that JLO is not truly invested romantically in this relationship this time around. 

Why do this? 

Sure, the pair tolerate one another but they are certainly not romantic. They will NEVER walk down the aisle. (Laughable!) So why bother with this charade?

This fake romantic arrangement is meant to reignite Bennifer fans as well as spur both their gigantic fan bases into consuming whatever wares they wish. Many Hollywood execs & firms know and understand this tactic. It's still apparently working, so this fake relationship isn't going anywhere fast.

Perhaps soon they'll cite working schedules keeping them apart and or an amicable split on good terms. 

 

WHO ELSE RECENTLY EMPLOYED THIS PR TACTIC? 

Kanye West did this using Julia Fox.  The difference is the messaging. Kanye wanted to be seen as being able to hook up fast & furiously replacing Kim K. He became supremely annoyed when Julia lost sight of the assignment, claiming him to be her own. (Not good for Kanye who wanted to be seen as dating on his terms) Once Julia went on record saying "he's mine" is the moment Kanye ended the PR STUNT.